Ottilia is a women-led jewelry brand that celebrates individuality, craftsmanship, and emotional connection. The branding process focused on translating the brand’s deeply personal ethos into a soft yet confident visual identity—one that feels timeless, tactile, and real. Centered around a hand-drawn key visual by one of the founders, the identity embraces imperfection as beauty and care as strength. From custom typography to delicate print materials, every element reflects Ottilia’s intimate, human-centered approach to adornment and self-expression.